About Goodness Me Organics

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So far Goodness Me Organics has created 13 blog entries.

Good times ahead: the Renovation Transformation

All good businesses need a great location

We needed to find a home for our new business venture - the as yet unnamed – Goodness Me Organics. The name was to come after much brainstorming and was a flash of brilliance from Andy - aka Mr Goodness Me.

We spent months during 2011 looking at different suburbs and properties but there were fatal flaws with all of them! Then one day we drove home past Spinning Top Toys on Glebe Rd Adamstown and wistfully thought what a fabulous location it would be….. “Oh, they’ll never move….”

BUT THEY DID! We had our dream spot for our new venture!

However, not without SERIOUS work needing to be done. The buildings were old and needed a huge renovation to meet current regulations for a food premises. Some areas were beyond rescue with daylight showing through the cracks and the floor was sunken and spongy. 621 Glebe Road, the derelict building we inherited alongside the main building needed to be demolished completely.


Our objective in renovating the iconic building on Glebe Road, Adamstown, has been to create an arty and visually appealing space for Goodness Me Organics and the community to enjoy whilst retaining the character and authenticity of the building.

Draft upon draft of drawings were scribbled upon before plans were drawn up and submitted to Council. After four long months of waiting our development application was awarded consent on August 27th 2012. Unfortunately it came with a hefty 52 conditions!
The neighbours and Adamstown locals started to buzz with excitement once news was out that Adamstown was getting a new Organic Grocer and Café!

The work started in earnest with the roof being replaced and the derelict ex Hadley’s building being demolished in September 2012. The old bricks were rescued, cleaned up and reused for the new courtyard wall and building extension providing a link to the past and spots of colour. Many interesting things were discovered along the way, including an old buried bicycle and an outback dunny!


The original buildings have a long and interesting history as a general store, residence, bike shop and of course most recently Spinning Top Toys. Internally it has been completely renovated with a commercial kitchen, cool room and fully accessible toilet facilities installed. Internal walls were ripped out to create an open space to house our grocery and café areas.

In December it was onto building the deck which flows from the cafe into the courtyard, containing garden beds full of edible plants. The colourful mural on the Date Street external wall won The City of Newcastle ‘Pride of Place’ 2012 Award in the ‘Beaut Business’ category. The front footpath was re-concreted (twice due to a declaration of teenage love) to remove the step and improve accessibility.


Finally, the last few weeks before opening arrived! We were a hive of activity getting projects finished, signage and fencing erected, waiting for essential equipment to arrive, sourcing the right suppliers for our Organic food and groceries, creating our website and training our excited new team. Sometimes we wondered if we’d ever finish it all!

Welcome to our dream....... Goodness Me Organics, an organic Grocer and Café all under one roof in a central location in Newcastle......... We hope that this becomes YOUR place too, that you share us with your friends and most of all enjoy!

Thanks go to Adamstown local Leanne Shelton, who supplied us with the Mac’s store pic from when the old Hadley’s building was her parent’s shop.

By |February 9th, 2013|news|0 Comments

Sharing the Goodness

It’s not enough to just plan, demolish and renovate! We also wanted to build a quirky and playful identity. Thankfully, we discovered local graphic designer Shannon Hurry from Imago Media. He is responsible for taking our name – Goodness Me Organics - and creating our wonderful logo, flyers, signage and website.


Wanting to inform people about Goodness Me Organics before even opening we launched a Facebook page in August 2012. By the end of October 400 likers had jumped onboard to watch our renovation progress!
We decided to attend and support local events to reach even more people and share the Goodness Me love. The KORA Organics event at The Yoga Loft in September 2012 was an obvious choice. The GMO team and Yoga Loft VIPs enjoyed a DIY facial in the stunning new eco Yoga Loft in Newcastle. We met Therese Kerr and identified strongly with her passion for wholefoods and nutrition. Wanting to reward our Facebook fans one lucky liker joined us with a free ticket giveaway. Everyone at the event took home a 10% discount voucher to keep safe until our grand opening!


October saw us attend Newcastle Grammar School Twilight Market. Here we teamed up with local Thermomix consultant Bec from A-Thermofix to spread the word about real food and getting back to basics. New Lambton South Public School Twilight Festival welcomed us and many locals got very excited about our new venture just up the street from them. We attended the BE Natural Health Forum during National Organic Week at Newcastle City Hall. This was a fabulously informative, interactive and fun event filled with health practitioner speakers and demonstrations. We even won a BRITA water filter which we promptly gave away in another Facebook giveaway!


In December we celebrated the successful completion of our mural on the Date Street wall with a ‘virtual’ party on Facebook. The celebration included games, giveaways, spreading the word, handing out 10% discount flyers and a photo competition. This produced some amusing responses with people photographing objects, quirky poses or even their pets in front of our mural. ‘Strawberry kiss’ was a well deserved winner!


Our friend and marketing guru Pippa Rowntree has produced a few press releases that have been published in The Newcastle Herald. Pippa has been proudly wearing the team colours at events with our Goodness Me Organics red t-shirt!

By the end of the year our GMO Facebook page had grown to 600 likers, we gave away over $500 of Goodness Me Gift Vouchers in prizes and we hadn’t even opened yet!

200 Goodie bags were collated for giveaways and our grand opening. We’ve collected vouchers and delights from The Strutt Sisters, Mark Hinchey Naturopathy, Spinning Top Toys, Tonic Health, Valetudo Hair Studio, A Thermo-fix, Anita Pugh Nutritionist, Suz e Bee Candles, The Yoga Loft, Cut out the Crap and more…

It’s been a long hard road to Goodness Me Organics but we’ve been encouraged and humbled by the community support. Hugs from Adamstown neighbours, beeps and waves as people drive by, excited emails encouraging us to keep up the good work. It has helped us through the many challenges of bringing you Goodness Me Organics.

Here are some of the encouraging words we have received!

Everyone in my household (and even my neighbours) are excited about the opening of Goodness Me. You are just what we need. Thank you for dreaming this up and embarking on so much work to bring it to reality. I know my family and neighbour/friends will all be regulars.
Nicola H

Waiting, waiting waiting....tick, tick, tick! I drive past at least once every day and have done since the first note went out. They say 'patience is a virtue' I am very virtuous! Jennifer R

Cannot wait for you to open!!! I'll be knocking on the door with the rest of Newcastle on opening day!! Faith B

Can't wait for you guys to open. Our whole philosophy at Verve For Life is based around an organic lifestyle! It will be great to have another local business to spread the love with. Looking forward to meeting you all. Nath & Claire W

This is wonderful! I was thinking today that Newcastle needs more organic and healthy options...! See you when you open in the New Year 🙂 Nicole R

Welcome to Adamstown. We are so excited!!!!!! This is just what Adamstown needs. George and Kathleen M

By |February 9th, 2013|news|0 Comments

Newcastle ‘Beaut Business’

Finally! We found the perfect spot on the corner of Glebe Road and Date Street, Adamstown, for our new Organic Grocer and Café. The next step was to get creative and make it a vibrant and arty space to reflect our love of colour and style.

We had dreamed of having a mural, reflecting the iconic building’s history as a toy store and bike shop, whilst complementing our new Organic Grocer and Café. The City of Newcastle ‘Pride of Place’ 2012 Grant applications were advertised and so excitedly we submitted an application with fingers crossed.


The mural was designed by local artist Jessica Coughlan and went through many drafts before the final winning design was settled on. Jess studied locally at the University of Newcastle receiving Honours in Fine Arts and works collaboratively and experimentally on project pieces. 

On 17th October 2012, Goodness Me Organics received the exciting news that the application had been successful! We won a $5000 Grant in the ‘Beaut Business’ Category to place an eye-catching mural on the exterior Date Street wall. The grant objective was to ‘add value and build community pride and visual amenity in Newcastle’s commercial precincts’.


Circumstances meant designer Jess Coughlan was not able to paint the mural and local artist Elizar Clare Mytka came to the rescue jumping straight on board to paint Jess’s winning design. Elizar has a Diploma of Fine Arts and has been busy painting murals since she was 15 years old throughout Newcastle, Sydney and Byron Bay.
We had a tight deadline to complete the project by December 7th 2012. After 12 days the painting of the mural was completed before finally being covered with a protective anti-graffiti coating.
As part of our celebrations, we had a Facebook competition inviting people to take a creative photo of ‘someone or something at the Mural’ to win a $50 Gift Voucher.


Local school children got busy colouring in for us to help decorate our mural wall window.
On Monday 17th December the mural was inspected by Frank Cordingley, Newcastle City Council’s Livable City Director and Lisa Scully, City Presentation Manager. Goodness Me Organics was presented with a plaque to celebrate our achievement!


Jessica can be contacted for mural design or artwork at jessicacoughlan@yahoo.com

Contact Elizar for painting or mural work at elizarclare@gmail.com

By |February 8th, 2013|news|0 Comments